The latest release in Samsung's smartphone lineup demonstrates a combination of state-of-the-art innovation and user-centric features. This series marks the introduction of the Galaxy S25, S25+, and S25 Ultra. Fortunately, consumers won’t face price increases, as Samsung has upheld its existing pricing framework, similar to previous models amidst economic fluctuations.
The S25 series offers a host of multimodal AI functionalities aimed at enhancing user engagement, according to Samsung. Technically, the series is powered by the Snapdragon 8 Elite Mobile chip and integrates a refreshed version of the ProVisual Engine, elevating the standard of images and recordings considerably.
The launch also includes the latest OneUI 7 interface, designed with enhanced contextual understanding while prioritizing user privacy. This reflects Samsung's broader objective of developing a more AI-driven operating system. Notably, the initiative for Cross-App Action, powered by Gemini, aims to improve how apps interact, promising a more cohesive experience. Additionally, there are substantial upgrades to the writing assistance feature.
Moreover, security enhancements are a focal point, with robust measures for safeguarding personal information stored on devices, as certain operations are performed directly on the smartphones. This series is also reported to feature safeguards against potential issues arising with the advancement of quantum computing, indicating Samsung's proactive approach to emerging technological threats.
On the hardware front, users can expect a substantial performance increase, with the GPU capabilities enhanced by 30% and CPU performance improved by 37%. The promises also include superior graphics and advanced Ray-Tracing technology. Furthermore, a frame generation system for image processing has been introduced, drawing parallels with Nvidia’s graphics solutions.
The camera system has received a substantial enhancement, with the UltraWide lens now featuring a 50 MP option, up from 12 MP. Standard 10-bit HDR recording is included, alongside AI-driven background noise reduction for video, catering to various sound environments such as wind and music. Additional advancements for depth of field and tools for professional color editing are also featured.
The design of the devices is sleeker and more ergonomically friendly, utilizing materials like titanium and Gorilla Armor2 for durability. Samsung is also committing to an extensive support period, promising seven years of operating system and security updates.
The Galaxy S25 Ultra features a 6.9" display and includes a 5x optical zoom telephoto lens, with storage options reaching up to 1TB. Other models offer either 256GB or 512GB, along with a 128GB variant for the S25. All devices feature an AMOLED 2X display, support for wireless charging, and are equipped with a 120Hz refresh rate. Pricing starts at €1,499 for the Ultra, €1,199 for the S25+, and €949 for the S25.