Starbreeze, the creators of the collaborative shooter Payday 3, acknowledge sales and player engagement are considerably below the desired figures. However, the firm insists its central commitment is ensuring that the game fulfills the expectations of players. This sentiment was shared during the publication of the company's end-of-year statement for 2023, released on February 15th.
During the CEO message, Tobias Sjögren, head of Starbreeze, revealed the development team's collaboration with Plaion as they map out changes for both the immediate and long-term future of the game. Acknowledging the currently low figures, Sjögren emphasized the company's mission of ensuring the game's performance meets consumer expectations.
Sjögren was candid, admitting there's no magical formula to transform a game that had a difficult start on the market into a long-term success. Drawing from success stories, he noted the importance of taking player criticism seriously and maintaining honesty and openness with stakeholders, which are principles staunchly upheld by Starbreeze concerning Payday 3.
He stated that Starbreeze is in a robust financial position, with little debt and strong cash flow, and now focuses its attention and resources on boosting Payday 3. Sjögren expressed confidence in the company's understanding of what needs to be done to make the game a long-term success, highlighting their financial strength, the Payday community and brand, and the necessary expertise to execute the plan.
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